An anti-piracy campaign is calling upon 16 to 25 year olds to access their favourite content from genuine sources.
Get it Right aims to remind young people how much time goes into creating their favourite movies, TV shows and music, and why it’s important to support creators.
The campaign comes at a time when 42% of 16 to 24 year olds don’t see a problem with accessing content from pirate sites, and 29% believe it’s wrong but still do it.
YouTube star Carrie Hope Fletcher, who is one of the initiative’s main campaigners, said Get it Right is ‘so important to people who are in the creative industry’.
She said: “When our work is illegally downloaded it means that nothing is contributed to the creative industry, which means in the future, we might not be able to keep creating this content that people consume on a daily basis.
“People go home from work and they switch on their TVs and they’re watching this content that a lot of people are downloading illegally, sadly.”
Carrie spoke to LSJ News reporter Jack Surfleet about the importance of enjoying content from a genuine source:
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Get it Right is asking for young people to get involved on Twitter and Instagram by taking a photo of themselves with how much time they spend watching and listening to their favourite content.
The campaign also has a website, getitrightfromagenuinesite.org, which has a list of genuine sites to watch content legally.