A shop in North Hykeham felt the positive effects of social media after a post to Facebook saved the business from closure.
Over the last six months, Lincoln Bra Lady has been struggling with the rise in online shopping and increasing costs.
Having tried all other options to increase footfall, owner, Claire Woodall took to Facebook to warn locals that the shop would close this year if they didn’t see an increase in people passing through their doors.
The post received a massive response as local shoppers realised the shop could face closure. As a result the post led to the much needed increase in footfall meaning the shop will now remain open.