The wait was finally over for Doughnut lovers as Doughnotts opened their brand new shop in Lincoln’s Cornhill Quarter on Saturday.
Queues had already stretched as far back as Cosy Club before the grand opening at 9am, with everyone wanting to get a taste of the newest shop in the city.
Two days on from the opening weekend, people are still queueing to get their hands on some handmade doughnuts.
As promised by the owners, the first 50 customers on Saturday and Sunday received a mystery prize, and many thought the opportunity to get a free doughnut was one not to be missed.
Doughnotts was officially opened by the Right Worshipful Mayor of Lincoln, Councillor Sue Burke, and her consort, Councillor Chris Burke with a ribbon cutting ceremony.
All the doughnuts are made by hand at their factory in Nottingham with flavours changing on a weekly basis. Some of the flavours for their opening weekend include Cherry Bakewell, Terry’s Chocolate Orange and Ferrero Rocher. They also have some vegan options.
The company, based in Nottingham now have shops spanning across the midlands, including Nottingham, Leicester, Derby and Lincoln.
The company have previously had stalls at the Christmas market and sold a record number of doughnuts so decided to make Lincoln a permanent spot.
Wade Smith, one of the owners of Doughnotts said: “We work closely with a lot of local businesses. We know there’s an independent scene in Lincoln and we want to be a part of that.
“We give our staff the freedom to create whatever they want to create.”
Mike Timson, CEO at Visit Lincoln said: “It’s the bespoke approach that the smaller companies can do than the national bodies. I think for us in Lincoln it just brings that different place to the high street that’s not been seen before, it’s making the high street more diverse.”