Regardless of if you are on Tik Tok or not, you will be aware of the app that has amassed over 3.7 million users in the UK. Despite nearly being banned in the US earlier on in the year, Tik Tok is an ever-growing presence in the social media and fashion world, with models such as Bella Hadid and Hailey Bieber regularly frequenting the app.
Labels such as Saint Laurent and Louis Vuitton regularly live stream their fashion shows on the app, showing off the latest trends and styles. Up and coming models and designers are also being discovered on Tik Tok, with stars such as Dixie D’Amelio and Addison Rae obtaining modelling contracts from their work dancing and posing in videos in front of millions of fans.
This has rung true for recently discovered model, Wisdom Kaye, who is better known as ‘Tik Tok’s best-dressed guy’. Kaye currently has over 4 million fans, and in the past year he’s been signed to IMG Models, and now works with major fashion brands such as Balmain and Dior.
It all started when TikTok stars began to show their presence in 2019, when Noen Eubanks became the face of Celine. Then in February of that same year, Charli D’Amelio, who has a massive 103 million followers on the app, sat front row at Prada.
Since that day at Prada, Charli D’Amelio (the younger sister of Dixie) has created somewhat of a fashion culture where young girls dress in the same street style manner that can be seen in her videos. Baggy joggers, a crop top and big hoop earrings can be seen in the majority of dance clips on Tik Tok, as girls try to mirror not only Charli’s success but also her look.
Another reason for the popularity of Charli is that her street style is affordable for girls across the world. The simplistic look is cheap and can be found at the majority of mainstream clothing stores.
‘Y2k,’ short for ‘year 2000’ is the most significant trend that has taken over the app whilst focusing on the street style look of the late 90s and early 2000s. It is depicted by a sense of luxury and fun, mixed with pop culture references like Mean Girls and Britney Spears. As a result, bucket hats, in low-rise jeans, baggy jumpers and bum bags have all become the norm.
LSJ news spoke with Abigail Miller (below), a young model who is generating traction on Tik Tok through her videos showing unique street styles whilst incorporating dance. Miller, 21, recently quit her job to take social media and modelling seriously as her main source of income. In the interview, she explains her beliefs for why she thinks Tik Tok has taken over the fashion world as we know it.
Will Tik Tok continue to shape fashion the way we know it?
Audio snippet of the interview with Abigail Miller
All images provided by Unsplash.com.