Stores in the city are moving location or closing down due to changes in the retail market.
Eqvvs has just opened a brand new Menswear department in town due to an increase in sales and popularity. The shop will allow for more stock to be sold including Superdry, Gio Goi and many other brands.
This contrasts recent circumstances where shops in Lincoln have been closing due to the dip in the economy, however the area manager, Danielle Marshall said: “There was need for Eqqvs to expand so we must be doing something right.”
The new store brings a new branding to male fashion in the city and appears to be a dominant shop in the high street.