After opening in October 2019, herbal remedy store ‘Cultivate’ has become a huge hit with the locals.
Emily Cartwright, 29 from Lincoln opened the store after graduating from the University of Lincoln with a degree in Herbal Medicine in 2018: “I wanted to create a space that was a hub for alternative medicine and general wellness, where people could come and access more information in an informal way and re-connect people with the natural world.”
Emily is also an advocate for local artists, so the store stocks artwork and products from local people without charging them commission.
“I felt in Lincoln we have lots of shops, but not many independents. We have so many creative people, so by having the space here, it gives people an affordable way to showcase their work.”
“In the shop, we stock our own herbal apothecary with over 50 types of tea that can be combined to create a blend for each individual. I also do organic cold pressed juices, as well as vegan cakes and filter coffee.”
‘Cultivate’ runs as a shop by day, but by night it turns into a yoga and meditation studio. The sessions are for any ability and are aimed to help people relax and de-stress.
Emily has a number of future plans for her business, including owning her own bus: “I would love to have a herb bus with an apothecary inside, and I would go to festivals with it. It would be a really good thing to offer people herbal remedies in that environment because people tend to get more ill and just health in general isn’t very good at festivals.”
To find out more information or if you are interested in taking part in some of the classes on offer, visit Emily’s website.