A brand new plant-based grab ‘n’ go food bar, Naturawell, has opened on Carholme Road by vegetarian couple Amy White and Joezy Black.
Joezy and Amy graduated from the University of Lincoln in 2018 and, after working full-time, they realised they wanted to begin something where people could get healthy meals and not have to compromise on the quality or taste.
Joezy said: “In Lincoln, there isn’t anywhere to go and get something that is healthy and pleasing for the eyes, so we said let’s risk it.
“This is what we want for people, where you can go out for something to eat and it is completely plant-based without having to think about it.”
Although there are eateries in Lincoln that provide for those with a vegetarian or vegan diet, Naturawell is the first plant-based grab ‘n’ go food bar in the city.
The couple expressed they wanted to make their food and drinks affordable. “We were once student ourselves so we know how tight it is, it is something we felt was well-needed in Lincoln,” said Joezy.
The public response has been extremely positive. Amy said: “The response has been amazing; we have had a lot of people come and try the food and drinks and come back the next day to say what they had was absolutely amazing and they really like the whole branding behind what we are doing and theme we are going for.
“People have been really welcoming to the fact that it is all plant based whilst still catering to vegetarians as well.”
New research has shown that a massive 81% of consumers are willing to pay more for plant-based meat alternatives. According to research data from Acosta, “sustainability is set to become the cornerstone for customers and their purchase decision.”
The food bar serves smoothies, shakes, customisable Natura bowls, vegan or veggie burgers and wraps.
“Whatever diet you decide to adopt, we can cater to you in a sense. We welcome you into our business to come and try good food – that is the main idea behind Naturawell,” said Joezy.